Let’s Go Fishing For Prospects…The Smart Way (0)
5/10/10 •
Let’s Go Fishing…
Personally I’ve never been fly fishing. But I’ve seen pictures of guys enjoying a time of peace and tranquillity as they stand knee deep in water and cast their ‘flies’ onto the surface of a river. They slowly and quietly move these ‘flies’ around in such a way that the fish watching from below just [...]
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Why Most Consultants Are On The Wrong Track With Marketing… (0)
5/07/10 •
Get The Best Results For Your Marketing Money…
Most of the marketing money spent by cosmetic surgery practitioners is aimed at trying to get a direct sale. For the majority this is a huge mistake, (one that I made for several years).
The best form of marketing for most organisations in this industry is lead generation marketing, the objective [...]
Get Prospects To Call You…Before You Ever Call Them! (0)
5/06/10 •
Why do you think that people are more likely to buy from you if they’ve searched you out rather than you’ve contacted them up in the first place?
There are two main reasons, and this is where a lot of professional services businesses and consultants get things very wrong and often waste valuable resources:
If people seek [...]
